... it's a bit of a cheek to even enter the professional arena of Plato, Aristotle, Derrida, Adorno or Homer Simpson to describe something as profane as an ad agency. So now I think we've shown off enough with our cultural knowledge...


Drop us a line


we're glad you've found us. We have been a full service advertising agency since 1974. We have looked after brands and companies that have been or are still loyal to us over many years. Some of them were so successful that they were swallowed up by even more successful counterparts. Some of the companies became multinational companies during the time that we worked with them, but we also work with retail organisations and cultural institutions. We've been through three name changes, four changes of ownership, one fire, four moves, the introduction of computers, and the usual ups and downs, but we are still good listeners and still work with great enthusiasm to achieve our customers' goals.


is a full service advertising agency.
We currently have 7 employees who take our customers from the initial concept through to the realisation of marketing and communication strategies.

Our customers include international companies who are all leaders in their industries. We only work for companies with whose products and objectives we can completely identify.


... it's a bit of a cheek to even enter the professional arena of Plato, Aristotle, Derrida, Adorno or Homer Simpson to describe something as profane as an ad agency. So now I think we've shown off enough with our cultural knowledge...

Training at identity

We offer apprenticeships for 30 years. Whether the apprentices were directly taken on by us, preferred a self-employment or working in a leading position on the so-called customer-side, we are proud of you - and even a bit of us.

People ask me ...

People ask me: "What's changed since you've been in advertising?" My response: "Nothing at all, not for a long time". Since Moses (after some delay) came down from Mount Sinai and presented the Ten Commandments, nothing has changed. It is always about: Content, Form, Medium and Desire. A different prophet, Steve Jobs, didn't do it any differently either.

"One more thing"

Shimon Maroz, MD

Brands that attest to our expertise:

- Haworth, office furniture
- SieMatic, kitchen furniture
- Brenntag AG, chemicals/logistics
- Vallourec, steel
- Folkwang, Universität der Künste
- Konica, copy machines
- SafeChem, Dow Chemicals, chemicals
- Hans Kaufeld, home furniture
- Holzapfel, galvanotechnics
- Thomas, salon equipment
- Schossau/ElectronicPartner, consumer electronics
- Olivetti, copy machines


The Swedish bed manufacturer with the unmistakable blue checks and boasting the best craftsmanship and time-honoured tradition since 1852. Identity looks after the DACH region – wide awake, locally and nationally.


The world's largest chemical distribution company entrusted us to formulate and implement its guiding principles, and to create marketing collateral, corporate brochures and direct mail pieces. We currently support multimedia employee conferences and e-learning around the world.


We have been looking after the retail marketing for the premium kitchen manufacturer in the DACH region for over seven years now. Implementing local campaigns, VIP events, sales promotions, Google Adwords campaigns - customer-focused and contemporary. The same can be said about the design of InfoMatic – the magazine for SieMatic sales partners.


is a global leader in the creation of seamless pipes for the petrochemical industry and for energy generation. It also manufactures steel profiles for architectural milestones and mechanical engineering. As a creative agency, Identity has partnered with Vallourec for many years with a direct pipeline to corporate communications.


The pioneer of the pre-fabricated house desperately needed to overhaul its brand identity. A new corporate design, a 100-page book, new catalogues, sales collateral, home page, sales promotions. Developed and implemented quickly, practically and efficiently – with heart and mind.


We have looked after the world's second largest office furniture manufacturer on a project basis for more than 20 years. Product literature, launches, events, trade-fair appearances, and incentive programmes are the product of our intensive collaboration and our expertise in office planning and ergonomics.


  • • Strategy
  • • Corporate Identity
  • • Retail Marketing
  • • Launch Campaigns
  • • Events
  • • Dialogue Marketing
  • • Web Design
  • • Webcast
  • • SEO & AdWords Campaigns
  • • Media Planning


identity Werbeagentur GmbH
Meisenburgstraße 39
45133 Essen

Tel. + 49 (0)201 849 16 0

E-Mail: shimon.maroz@identity-werbeagentur.de

Managing Director: Shimon Maroz

Handelsregister: Registergericht Essen (Sitz der Gesellschaft), HRB Nr. 5174

Umsatzsteuer-Identifikationsnummer: DE 119 675 129


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