... it's a bit of a cheek to even enter the professional arena of Plato, Aristotle, Derrida, Adorno or Homer Simpson to describe something as profane as an ad agency. So now I think we've shown off enough with our cultural knowledge...


Drop us a line


nice to have you on our side. We have been a full service advertising agency since 1974. We have served brands and companies that have been or still are loyal to us for many years. Some of them were so successful that they were swallowed up by even more successful counterparts. Some of the companies became multinational companies during the time that we worked with them, but we also work with retail organisations and cultural institutions. We've been through three name changes, four changes of ownership, one fire, four moves, the introduction of computers, and the usual ups and downs, but we are still good listeners and still work with great enthusiasm to achieve our customers' goals.


is a full service advertising agency.
We currently have 7 employees who take our customers from the initial concept through to the realisation of marketing and communication strategies.

Our customers include international companies who are all leaders in their industries. We only work for companies with whose products and objectives we can completely identify.


... it's a bit of a cheek to even enter the professional arena of Plato, Aristotle, Derrida, Adorno or Homer Simpson to describe something as profane as an ad agency. So now I think we've shown off enough with our cultural knowledge...

Training at identity

We offer apprenticeships for 30 years. Whether the apprentices were directly taken on by us, preferred a self-employment or working in a leading position on the so-called customer-side, we are proud of you - and even a bit of us.

People ask me ...

People ask me: "What's changed since you've been in advertising?" My response: "Nothing at all, not for a long time". Since Moses (after some delay) came down from Mount Sinai and presented the Ten Commandments, nothing has changed. It is always about: Content, Form, Medium and Desire. A different prophet, Steve Jobs, didn't do it any differently either.

"One more thing"

Shimon Maroz, MD

Brands that attest to our expertise:

- Hästens, beds
- ruhrHUB, promoting digital economy
- ruhrSUMMIT, startup conference
- Das Bodenseehaus, prefab houses
- Haworth, office furniture
- SieMatic, kitchen furniture
- Brenntag AG, chemicals/logistics
- Vallourec, Steel
- Folkwang, University of Arts
- 360 Online Performance Group
- Trendsformers Group GmbH, digital communication
- Holzapfel, galvanotechnics
- Schossau/ElectronicPartner, consumer electronics
- Olivetti, copy machines


The Swedish bed manufacturer with the unmistakable blue checks and boasting the best craftsmanship and time-honoured tradition since 1852. Identity looks after the DACH region – wide awake, locally and nationally.


The world's largest chemical distribution company entrusted us to formulate and implement its guiding principles, and to create marketing collateral, corporate brochures and direct mail pieces. We currently support multimedia employee conferences and e-learning around the world.


Supervision of the retail marketing division of the premium kitchen manufacturer in the DACH region. Implementing local campaigns, VIP events, sales promotions, Google Adwords campaigns - customer-focused and contemporary. The same can be said about the design of InfoMatic – the magazine for SieMatic sales partners.


is a global leader in the creation of seamless pipes for the petrochemical industry and for energy generation. It also manufactures steel profiles for architectural milestones and mechanical engineering. As a creative agency, Identity has partnered with Vallourec for many years with a direct pipeline to corporate communications.


The pioneer of the pre-fabricated house desperately needed to overhaul its brand identity. A new corporate design, a 100-page book, new catalogues, sales collateral, home page, sales promotions. Developed and implemented quickly, practically and efficiently – with heart and mind.


We have looked after the world's second largest office furniture manufacturer on a project basis for more than 20 years. Product literature, launches, events, trade-fair appearances, and incentive programmes are the product of our intensive collaboration and our expertise in office planning and ergonomics.


Together with Trendsformers Group GmbH, we support the ruhrHUB - the central contact point for startups in the Ruhr region. The ruhrHUB hosts the largest startup event in the Ruhr region - the ruhrSummit.

Website: ruhrhub.de

Online Performance Group

360 Online Performance Group is one of the pioneers of the startup scene in the Ruhr area and is active as a founder and accelerator. We support 360 OPG with the design and marketing activities of startups.

Trendsformers Group

Trendsformers Group is an Essen-based creative agency that supports established and startup companies in developing and marketing their messages and products. Identity strengthens the team with design and know-how.


  • • Strategy
  • • Corporate Identity
  • • Retail Marketing
  • • Launch Campaigns
  • • Events
  • • Dialogue Marketing
  • • Web Design
  • • Webcast
  • • SEO & AdWords Campaigns
  • • Media Planning


identity GmbH i.L.
Kellerstraße 105
45239 Essen

Tel. +49 (0)171 443 66 18

E-Mail: info@identity-werbeagentur.de

Managing Director / Liquidator: Perry Maroz

Handelsregister: Registergericht Essen (Sitz der Gesellschaft), HRB Nr. 5174

Umsatzsteuer-Identifikationsnummer: DE 119 675 129


1. Content
The author reserves the right not to be responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect,will therefore be rejected.
All offers are not-binding and without obligation. Parts of the pages or the complete publication including all offers and information might be extended, changed or partly or completely deleted by the author without separate announcement.

2. Referrals and links
The author is not responsible for any contents linked or referred to from his pages - unless he has full knowledge of illegal contents and would be able to prevent the visitors of his site fromviewing those pages. If any damage occurs by the use of information presented there, only the author of the respective pages might be liable, not the one who has linked to these pages. Furthermore the author is not liable for any postings or messages published by users of discussion boards, guestbooks or mailinglists provided on his page.

3. Copyright
The author intended not to use any copyrighted material for the publication or, if not possible, to indicate the copyright of the respective object.
The copyright for any material created by the author is reserved. Any duplication or use of objects such as images, diagrams, sounds or texts in other electronic or printed publications is not permitted without the author's agreement.

4. Legal validity of this disclaimer
This disclaimer is to be regarded as part of the internet publication which you were referred from. If sections or individual terms of this statement are not legal or correct, the content or validity of the other parts remain uninfluenced by this fact.

© 2024 identity GmbH i.L.

Privacy Policy

1. An overview of data protection


The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

identity GmbH i.L.
Kellerstraße 105
45239 Essen

Telephone: + 49 (0)171 443 66 18
Email: info@identity-werbeagentur.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data collection on our website


Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

  • .Browser type and browser version
  • .Operating system used
  • .Referrer URL
  • .Host name of the accessing computer
  • .Time of the server request
  • .IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

4. Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics
This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".

5. Plugins and tools

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's privacy policy at https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.

© 2024 identity GmbH i.L.

Contact us

identity GmbH i.L.